
The Jennarocity Estate Sale Beginner Course is built around the Jennarocity Estate Sale Project Management Timeline, a framework Jenna created to intentionally manage estate sale projects from initial client contact through final settlement. Students learn the systems, strategies, and processes used to plan, organize, market, execute, and evaluate successful estate sales.
Not ready for ongoing coaching and community support? You can purchase the Estate Sale Beginner Course separately for $297.
The Course Features the Following Units:
Introduction to Estate Sale Project Management
Module 1: Pre-Sales Systems
Module 2: Organizing and Staging
Module 3: Pricing and Marketing
Module 4: Sale Days
Module 5: Post-Sale Systems
Contains over 25 lessons, complete with video training, downloadable templates, and repeatable systems designed for new and aspiring estate sale operators.

Whether you're preparing for your first sale or looking to strengthen your foundation, the Estate Sale Beginner Community provides structured training, coaching, resources, and support to help you become a more confident and effective estate sale operator. Learn practical skills, ask questions, gain insight from real-world experience, and connect with others who are growing alongside you.
Full access to the Estate Sale Beginner Course Library
Monthly live Q&A and group coaching with Jenna
Ongoing training updates and new educational content
Downloadable templates, worksheets, and resources
Industry news, trends, and best practices
Workshop recordings and training replays
Private community discussions and peer support
Training on organization, staging, pricing, marketing, checkout systems, and project management
Guidance for building consistent processes and improving sales performance

The Strategic Operator Community is designed for established estate sale operators who want to improve operations, develop leadership skills, create systems, and build a stronger company. This community focuses on the business side of estate sales, providing advanced coaching and discussions centered on growth, scalability, and long-term success.
Everything included in the Beginner Community
Two live group coaching and strategy sessions with Jenna each month
Advanced workshops focused on business growth and operations
Sales forecasting and labor planning discussions
Hiring, leadership, and staff development strategies
Systems creation and process documentation guidance
Team training and delegation best practices
Financial tracking and business performance discussions
Multi-sale management and scalability strategies
Business case studies and operator roundtable discussions
Direct feedback on operational challenges and growth opportunities
Networking with growth-minded estate sale business owners
NOT SURE WHICH COMMUNITY IS THE BEST FIT? WATCH THE VIDEO BELOW TO IDENTIFY YOUR STAGE ON THE ESTATE SALE BUSINESS PROGRESSION PATH.
The Estate Sale Beginner Course is a self-paced training program that teaches the fundamentals of operating an estate sale business using the Jennarocity Estate Sale Project Management Timeline. A one-time purchase of the course includes 6 months of access to the course materials, lessons, templates, and resources. Your course purchase also includes a complimentary 30-day membership so you can experience the community, coaching, and resources firsthand.
The Jennarocity Communities include access to the course library for as long as your membership remains active, along with live coaching sessions, training updates, industry insights, resources, and support from other estate sale operators. The communities are designed for operators who want ongoing education, accountability, and professional development beyond the course itself.
You'll get access to the course for 180 days.
Jennarocity Estate Sales has been serving clients since 2014 in Grand Prairie, Texas, and throughout the Dallas–Fort Worth metroplex. Over the years, Jenna has managed hundreds of estate sale projects while developing the systems, processes, and strategies that now form the foundation of the Jennarocity Estate Sale Beginner Course and Communities. Originally launched in 2019, the course has undergone multiple revisions and improvements and has helped more than 40 aspiring estate sale business owners grow their companies, including two in Jenna's hometown of Grand Prairie. Through hands-on experience in organization, staging, pricing, marketing, labor planning, and project management, Jenna has continuously refined the operational framework she teaches today while helping families successfully navigate the estate sale process.
Jenna created the Jennarocity Estate Sale Beginner Course and Communities after recognizing several gaps in the estate sale industry. While information about estate sales exists, much of it is scattered, basic, or focused on individual tasks rather than developing operators and business owners. New estate sale providers often struggle to find structured education, while experienced operators frequently outgrow general industry groups where conversations are dominated by beginner questions. At the same time, there are very few resources dedicated to helping established companies improve forecasting, develop training systems, build leadership teams, create repeatable processes, and scale beyond the founder.
The Jennarocity Communities were created to provide estate sale operators with a place to learn, grow, and discuss the challenges relevant to their stage of business development. Through structured training, coaching, resources, and peer discussions, Jenna's goal is to help operators move beyond trial-and-error learning, make more intentional business decisions, and build stronger estate sale companies.

Have questions about the Jennarocity Communities or which option is right for you? Start a conversation with our team using the chat launcher in the lower-right corner of your screen.