When the course first launched in 2019, it covered the basics: how to start an estate sale business, price items, and understand the industry. But as Jenna’s own company grew and evolved, so did the course.

Now, it includes hands-on tools and real systems you can use immediately in your business—resources born from over a decade of real-world experience.

Here’s what’s new inside:
✅ A full Square Accounting and Reporting Tutorial for tracking and managing sales.
✅ EstateSales.net Listing Optimization strategies to get more visibility for every sale.
✅ A new Time Management Course + Visual Planning Tool to help you stay on schedule.
✅ An updated Pricing Strategy Module based on real sales data that increased profits.
✅ A new Contract Addendum for handling sales where someone is still living in the home.
✅ A downloadable Estate Sale Prep Packet for clients, improving communication and efficiency.

Whether you’re just getting started or you’ve been in the industry for years, this course helps turn an occasional side gig into a fully operational business.

Enroll today and start your journey from zero to profit: jennarocitylearning.teachable.com/l/pdp/the-jennarocity-estate-sales-masterclass-from-zero-to-profit

The good news? Every mistake taught me a better way. Over the years, my team and I transformed messy tables into intentional displays, grouped linens into appealing sets, and turned poorly lit garages into profit centers.

In this post, I’ll share the exact changes that elevated our sales—from wrapping electronics cords and staging lamps to bundling towels and streamlining garage pricing. These small details made a huge difference in how customers engaged with each sale.

And if you’re considering starting your own estate sale business, I’ve packaged everything I’ve learned (the right way, without the early mistakes) into my Jennarocity Estate Sale Masterclass. It’s a full course for $297 that takes you from your first sale to confidently managing a thriving business.

👉 Check out the course here https://jennarocitylearning.teachable.com/p/the-jennarocity-estate-sales-masterclass-from-zero-to-profit

Because trust me—display and presentation sell the sale.

Why do you even need a course?

• Contracts that protect you: Most estate sale companies operate without solid contracts—until something goes wrong. I break mine down section by section so you can adapt it for your own business.

• Pricing strategies that work: Price too high, things don’t sell. Price too low, you lose profit. I’ll show you how to hit the sweet spot to keep sales moving and keep your business financially healthy.

• Confidence in every client conversation: With the right systems in place, you’ll know you’re running your business the right way—not piecing together random advice from Reddit or YouTube.

The course is priced so you can make back your investment with your very first sale—and with new payment plan options, it’s more accessible than ever.

👉 If you’ve been on the fence about starting your estate sale company, this might be the push you need to finally take the leap.